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We are the largest online retailer of Joseph Ribkoff.


Designed to flatter the feminine and fashion-forward aspects of who clients are, 1ère Avenue has the garments to add to your glamorous femme fatale wardrobe. For the beauty within each piece should be but a reflection of its wearer, and each of you are positively radiant.

Bienvenue at 1ère Avenue Boutique.

With an air of effortless elegance surrounding Montreal’s bustling streets, it’s no wonder style is absolutely everywhere, but women know where to go for tailored quality fashion! Thiis growing treasured boutique has become a local staple for catered detailed service. 1ère Avenue is proud to offer over 30 years of distinct customer service, each shopper is met with an exclusive personal associate to assist in dressing her for any occasion! A truly proud to be Canadian fashion icon, Joseph Ribkoff has been creating a collection based on class, style, and quality.

With it’s focus on caring for customers, this family-run business provides not only an intimate shopping experience but a beautifully pleasant one for its clients.

Women can either peruse the convenience of shopping the entire Joseph Ribkoff collection online, or finding the ultimate pièce de résistance in their two floors adorned in garments and accessories, your search will always be pleasantly elegant! From attentive style advice and direction to private fittings for any special occasion, the 1ere Avenue associates are trained in giving you the utmost amazing experience.

Come down to the boutique to become a part of this wonderful shopping phenomena, or visit the easy-to-navigate online store for a most-enjoyable time exploring the Joseph Ribkoff collections from afar. 1ère Avenue ships internationally and provides its clients with excellent pricing on unique pieces made using the finest quality of techniques and materials. Browse accessories to accent any of the wonderful outfits at your leisure or put your mark on an event with one of the gorgeous one-of-a-kind gowns that simply cannot be found anywhere else.

Boutique 1ère Avenue Fund

Helping to Fashion the Journey of Cancer Patients and their Families

Make a Donation

What is the Boutique 1ère Avenue Fund?

The Cedars Breast Clinic of the MUHC clinic opens a magnificent window of hope for women facing the prospect of breast disease. Their goal is to provide women of all ages and walks of life with fully-integrated, "one stop" health care and support during one of the most difficult times of their lives.

The Cedars Breast Clinic of the MUHC is a major regional and supra-regional referral centre for patients diagnosed with breast disease. Close to 25,000 women pass through the doors of the Clinic annually. As a university health centre, it participates in the critical multi-centric clinical research trials that shape the future of breast cancer care. It delivers state-of-the-art treatments to patients and educates future health care professionals.

In October 2016, 1ère Avenue sponsored Cedars CanSupport’s News You Can Use public lecture on breast cancer. The lecture, which took place at the Cedars Cancer Centre of the McGill University Health Centre (MUHC), inspired the 1ère Avenue team to go beyond. Judy Martin, breast cancer survivor and creator of the Bell Fund, has that effect on people. Her work helped establish the Boutique 1ère Avenue Fund at the Cedars Cancer Foundation.

For over thirty years, Boutique 1ère Avenue has strived to have a positive impact in the community by creating an intimate, fashion-forward shopping experience for its customers: glamour and beauty for women who love fashion. Creating the Boutique 1ère Avenue Fund made perfect sense.

Joining Judy Martin and the Bell Fund, Boutique 1ère Avenue continues on that intimate experience. More than 4,500 people diagnosed with cancer at the MUHC endure rounds of chemotherapy and other treatments. These visits to the hospital are difficult. Treatments are often long and exhausting. That’s where the Comfort Kit* comes in, the Boutique 1ère Avenue Fund goes directly to that. The goal is to give every newly-diagnosed MUHC cancer patient a Comfort Kit*.

By shopping at Boutique 1ère Avenue, you are helping to fashion the journey of cancer patients and their families.

We believe giving back speaks to the family values we share as members of a community. Please join us and help the Boutique 1ère Avenue Fund Grow Strong.

If you wish to contribute to the Fund, please make a donation.

Click here to donate