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Attitude is everything!

Great clothes are a like a picture frame. You’re the true work of art! Your wardrobe’s job is to showcase your gorgeous self, flatter and enhance your unique beauty, and reflect your mood. 1ere Avenue gives you stylish, finely crafted clothing to help you show the world exactly who you are.

Refined, elegant, supremely classy.

A little black dress is a wardrobe staple – simple, flattering, appropriate for plenty of occasions. This one is understated, with lovely clean lines and a round neck. But this story has a plot twist! The striking sheer overlay adds a touch of mystery and magic to a classic piece, floating around your body and emphasizing your every move. A gorgeous silver chain at the waist finishes the look in style.

Fun-loving, relaxed, effortlessly fabulous.

Perfect for summer, the simple white tank gets an update with wide mesh overlay – great for mixing and matching with all your warm-weather favourites. Brighten it with cropped floral pants to hit the farmer’s market for a basket of fresh veggies and maybe a bouquet to match. After all, you are the type to stop and smell the flowers! Then kick back on the deck with a tall glass of lemonade.

Confident, a touch sassy, totally in charge.

Sporting this bold, figure-hugging dress, you’ll transition seamlessly from the boardroom to after-work cocktails, on top of your game at every step. It’s a simple shape replete with intriguing details. The seamed lines across the leopard print speak to your creative side, while flattering black side panels keep it practical. Smart three-quarter sleeves let you skip the jacket, and the combination V and keyhole neckline frames your face without revealing too much. You rule!