Lockdown life is slowly melting into the past, and as we move out of Summer and into Fall 2021, 1ère Avenue keeps moving forward with the latest styles. Aspiration and hope for a better tomorrow is the theme for fall, so hold your optimism close and keep that positive energy flowing! One of Pantone’s colours of the year is Ultimate Grey, which is a highlight of our Joseph Ribkoff line. It’s the colour of dependability, and it continues to send out the message that we are working together to restore our health while maintaining a united community. Browse Joseph Ribkoff’s brand new collection to keep the momentum going!