Avenue Rewards
Avenue Rewards

How it works

Our no-fee membership program allows you to collect rewards on qualifying items! Use your rewards to order what you love for FREE! (See our guide below for details.)
New to our online store? Create your free account, log in, and start accumulating. Already one of our seasoned shoppers? Then you’re already set—just log in and shop!
Want to know how many rewards you've accumulated? Select the "Avenue Rewards" tab located on your account page.
Make sure to sign up to our newsletter to enjoy bonus Rewards by shopping on our special Rewards Days!
New to 1ère Avenue?
Create your account and start collecting Avenue Rewards today!
Already Have an Account?
Login to keep collecting Avenue Rewards!

How to spend your Avenue Rewards

Avenue rewards spending guide

The following guide displays how many Avenue Rewards one would need to redeem to receive a FREE item in the matching category.
  Regular Price Item Sale Price Item  
Skirts 800 600 Avenue Rewards
Pants 800 600 Avenue Rewards
Jackets & Blazers 1000 800 Avenue Rewards
Dresses & Jumpsuits 1000 800 Avenue Rewards
Tops 900 700 Avenue Rewards
Sweaters & Cardigans 900 700 Avenue Rewards
Outerwear 1100 900 Avenue Rewards
We pay you to shop! It's truly every woman's dream!

How do I earn Avenue Rewards?
Will I accumulate Avenue Rewards with every item I purchase?
Can my Avenue Rewards be converted to a $ amount?
Is there a registration fee for Avenue Rewards?
How do I take advantage of my Avenue Rewards?
Can I pay half of an item with Rewards?
Where can I see my Avenue Rewards history?
When do I receive my Avenue Rewards?
What can I use my Avenue Rewards on?
Can I return my free item redeemed with my Avenue Rewards?
How many Avenue Rewards do I need to redeem a free item?
Do my Avenue Rewards expire?
What happens to my Avenue Rewards when I return one item?
How do i use my Avenue Rewards?