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How it works



Boutique 1ère Avenue presents Avenue Rewards, a no-fee membership program that honors every item you purchase! Accumulate Rewards at check-out, then claim your favorite pieces FREE! (See our guide below for details.)

 

New to our online store? Create your free account, log in, and start accumulating. Already one of our seasoned shoppers? Then you’re already set—just log in and shop!

 

Want to know how many rewards you've accumulated? Select the "Avenue Rewards" tab located on your account page.

 

Make sure to sign up to our newsletter to enjoy bonus Rewards by shopping on our special Rewards Days!

 
 

 

New to 1ère Avenue?

Create your account and start collecting Avenue Rewards today!


Already Have an Account?

Login to keep collecting Avenue Rewards!

How to spend your Avenue Rewards

Avenue rewards spending guide

Here is how many Avenue you need to redeem any free item from the following categories:


  Regular Price Item Sale Price Item  
Skirts 800 600
Pants 800 600
Coats & Jackets 1000 800
Dresses 1000 800
Tops 900 700
Cover-Ups & Cardigans 900 700
Handbag - -
We pay you to shop! It's truly every woman's dream!