Free Shipping Worldwide Free Returns Lowest Price Guarantee

How it works

Our no-fee membership program allows you to collect rewards on qualifying items! Use your rewards to order what you love for FREE! (See our guide below for details.)


New to our online store? Create your free account, log in, and start accumulating. Already one of our seasoned shoppers? Then you’re already set—just log in and shop!


Want to know how many rewards you've accumulated? Select the "Avenue Rewards" tab located on your account page.


Make sure to sign up to our newsletter to enjoy bonus Rewards by shopping on our special Rewards Days!



New to 1ère Avenue?

Create your account and start collecting Avenue Rewards today!

Already Have an Account?

Login to keep collecting Avenue Rewards!

How to spend your Avenue Rewards

Avenue rewards spending guide

Here is how many Avenue Rewards you need to redeem any free item from the following categories:

  Regular Price Item Sale Price Item  
Skirts 800 600
Pants 800 600
Jackets & Blazers 1000 800
Dresses & Jumpsuits 1000 800
Tops 900 700
Sweaters & Cardigans 900 700
Outerwear 900 700
We pay you to shop! It's truly every woman's dream!