Free Shipping Worldwide Free Returns Lowest Price Guarantee

How it works

Our no-fee membership program allows you to collect rewards on qualifying items! Use your rewards to order what you love for FREE! (See our guide below for details.)


New to our online store? Create your free account, log in, and start accumulating. Already one of our seasoned shoppers? Then you’re already set—just log in and shop!


Want to know how many rewards you've accumulated? Select the "Avenue Rewards" tab located on your account page.


Make sure to sign up to our newsletter to enjoy bonus Rewards by shopping on our special Rewards Days!



New to 1ère Avenue?

Create your account and start collecting Avenue Rewards today!

Already Have an Account?

Login to keep collecting Avenue Rewards!

How to spend your Avenue Rewards

Avenue rewards spending guide

Here is how many Avenue Rewards you need to redeem any free item from the following categories:

  Regular Price Item Sale Price Item  
Skirts 800 600
Pants 800 600
Jackets & Blazers 1000 800
Dresses & Jumpsuits 1000 800
Tops 900 700
Sweaters & Cardigans 900 700
Outerwear 900 700
We pay you to shop! It's truly every woman's dream!

Create a free account by registering your email address. Simply click here or on LOGIN on the top right corner of our site. Once you’re done, login and start shopping!
You will earn Rewards for every item you purchase (some exceptions apply). The specific amounts can be seen in the product details page only while logged in.
Avenue Rewards can not be converted to a $ amount however when enough Rewards are accumulated, you can select a free piece from our website.
Absolutely not! It’s entirely free! It’s our way of saying thanks for your loyalty! The more you shop the more you gain.
Click on the following link to view the amount of Rewards that are required to select any free piece within a clothing category! Each of our categories require a different amount of Avenue Rewards. For example, A free coat requires more Rewards than a free skirt.
You can only use your Avenue Rewards when the full amount required to purchase has been accumulated.
Everything you need to know about your Avenue Rewards program is located on your account page. Log in to your account here and check your Avenue Rewards.
Your Avenue Rewards will be added to your account within 12 hours of shipment.
Your Avenue Rewards can be applied to just about any item on our site!
Select the item you want and opt to pay with your Avenue Rewards at the checkout!
We do not currently accept any returns on items purchased using Avenue Rewards.
Click on the following link to view our Avenue Rewards spending guide.
Your Avenue Rewards have no expiration date! So no rush darling, take your time and use them when you want to!
The Avenue Rewards you’ve received for that piece will be deducted from your account upon receipt of the item at our warehouse.
When enough Rewards are accumulated, simply:
  1. Log in
  2. Add your selected piece(s) to your shopping bag
  3. Opt to pay the piece with your Avenue Rewards at checkout